Consider yourself as a visual consumer. Find a website/brochure/magazine you like and reflect on what it appeals to you. Write a short review of the site/product on your blog, making reference to points addressed in this week’s study materials.
I began this exercise by looking up website inspiration sites for examples of what is considered good design. I then stumbled across http://compliments.dk/ and it appealed to me as a visual consumer immediately.
Although the website takes up the entire screen width, there is still a great amount of white space around each section in the grid layout to prevent overcrowding (Ames 2015, pp. 5-6).
They have utilised a very clean, bold and easy to read typeface for their headings, that stands out and grabs the reader’s attention (Ames 2015, p. 4).
According to Ames (2015, p. 3), the use of the colour white promotes the ideas of cleanliness and elegance, which is fitting for the selling of high quality furniture, and therefore their use of large amounts of white is aesthetically pleasing to me and makes sense.
The final visual aspect of this website that I really like is the way in which they have used photographs. The use of a hero image at the top of the page supports the written content well and grabs the viewer’s attention (Ames 2015, pp. 4-5).
Ames, K 2015, Week 10 – Impact of design, COMM11007 Media Writing, CQUniversity e-courses, http://moodle.cqu.edu.au/
Compliments 2015, Compliments, viewed 22 September 2015, http://compliments.dk/