Visit the website of the IUCN-SSC Crocodile Specialist Group (CSG) at http://www.iucncsg.org/ and review a newsletter.
a. Reflect on the following on your blog:
i. What kinds of stories are in the newsletter?
The Crocodile Specialist Group Newsletter is a special interest newsletter, which means that it is read by members of the public who share the same interest, and that it contains a lot of language that only these members of the public would understand (Ames 2015, p. 1).
The newsletter contains an editorial, obituaries, information about the CSG Student Research Assistance Scheme, Book Review, Details of Meetings, Regional Reports on crocodiles, and Science publications.
ii. How do these target the organisation’s audience?
These stories are definitely targeted toward a specific audience, which is what makes for a successful newsletter (Ames 2015, p. 3). The Crocodile Specialist Group has made an effort to create a small community that can give their readers a sense of belonging, which can be seen in the inclusion of Obituaries of their passed members, and in the recognition of individual’s discoveries and efforts, and with photographs of members captioned with their names. They were able to do this because of a newsletter’s personal style of writing (Ames 2015, p. 1).
The inclusion of both casual-styled articles and fact heavy meeting details and science publications means that the newsletter caters to both the members in the audience who are general public but have the shared interest, and also to people who are highly involved in the subject through their work.
iii. If you were a science journalist, is there anything you may be interested in following up as a story, and why?
As a science journalist, I think that there is a great deal of information that could be easily followed up with a story. The Regional Reports for crocodiles all over the world gives facts and a brief overview, and a journalist who wanted to do a story on the habits of crocodiles in a particular area would find that this is an excellent starting point.
Likewise, the submitted publications in the Science section could also be followed up with a feature article on the writers and their achievements and discoveries.
iv. What do you think is effective or otherwise about this newsletter?
I think that the attempt to create a sense of a small community through this newsletter is extremely effective as it makes the readers feel as though they are able to connect with other members of the public and professionals who share their passion on what could be considered a slightly obscure subject. This guarantees that their readers will continue to read future publications to see what their friends and colleagues are achieving around the world.
Another effective aspect about this newsletter is that the issues are released every three months. This means that there is enough time between issues to research and find new information so that the readers don’t get bored (Ames 2015, p. 2).
Ames, K 2015, Week 7 – Newsletters and brochures, COMM11007 Media Writing, CQUniversity e-courses, http://moodle.cqu.edu.au/
IUCN-SSC Crocodile Specialist Group (CSG) 2015, ‘Crocodile specialist group newsletter’, Crocodile Specialist Group, April-June, vol. 34, no. 2, viewed 15 September 2015, http://www.iucncsg.org/365_docs/attachments/protarea/34(2-a5b9578f.pdf